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This paper investigates the incentives to coffee farmers to participate in certification schemes that require improved agricultural practices.

The authors ran a choice experiment among 250 Brazilian coffee farmers in the state of Minas Gerais, Brazil.

The authors’ findings show that both cash and non-cash payments are likely to incentive farmers' participation in a certification scheme. Besides price premium, incentives as long-term contracts and provision of technical would encourage producers to adopt eco-certification schemes. Our results also suggest that non-cash payments may be appropriate substitutes to a price premium to some extent.

The large coffee producers are over-represented in our sample compared to the population of Brazilian coffee farms. However, it seems reasonable to focus on these producers, as they are usually the ones who individually adopt strategies, since small farmers are induced by collective strategies (e.g. cooperatives).

The result regarding technical assistance makes sense given that Brazilian farmers generally have poor access to rural extension services.

We contributed in the literature about adoption of sustainable agriculture practices analyzing the requirements and motivations for farmer participation in certification schemes. We also contribute private and public strategies to encourage the adoption of sustainable practices.

The objective of the study is to systematically review the existing research in the topical domain of farmers’ direct link with supermarkets. The authors present a state-of-the-art structure of the field and provide directions for future research in the domain. The major aim of this study is to synthesize the research field and answer some specific questions, like what do we know about this field and where should we be heading.

A pool of 275 articles published from 2002 to 2022 were retrieved from the Scopus database and analyzed using the R-based Biblioshiny and visualized using VOSviewer. The research design is a mix of quantitative bibliometric technique and qualitative content analysis. Bibliometric method ensures the objectivity while content analysis ensures the scholarly evaluation.

Major findings include production trend, dominant keywords, leading publication outlets and country-wise analysis of the selected articles. The authors found that sub-domains like economic aspects, participation hurdles and the rise of supermarkets are the most researched topics while operational issues, their pragmatic solutions, sustainability and innovation are the emerging sub-fields that need more academic attention.

The major limitation is the use of single data source, i.e. Scopus, and it is quite possible that useful studies that are not covered by Scopus remain excluded.

This study is one of the first attempts to systematically review the previous research on the selected topic. It will help researchers to understand the present status, identify future research directions, and pursue more reasonable and relevant topics of research.